Establishing yourself as a thought leader in your field benefits your business significantly. With Social Starter, Martindale-Hubbell has created a powerful tool that builds your authority in a given practice area. Whether you generate most of your business from professional referrals or direct marketing, Social Starter increases your social media connections. This tool engages potential clients by automatically sharing substantive articles on your practice areas to your profiles on Facebook, Twitter, LinkedIn and Google+, platforms that drive an increasing share of web traffic. So, taking advantage of these online opportunities for engagement is a critical component of law firm lead acquisition and helps showcase your knowledge of the latest legal developments.
Based on the information you provide and your marketing priorities, we create social media profiles that include complete, current information. From there, we maximize your ability to attract clients through those profiles. Once the Social Starter program is launched, your firm will receive feature stories that are relevant to your practice areas. You can then choose the auto-publish option, which automatically shares the articles on your social media profiles, or select which articles to post yourself. You have the option of commenting on the articles’ relevant issues, establishing your authority and engaging your readers.Request Social Starter Information
We build complete, up-to-date profiles on the platforms that offer the best return for the legal market. When your posts are shared and reposted, you establish your social media presence and enhance your online visibility.
Our social media team scours the internet to find the content that is most relevant to your practice. You receive articles that are then shared on your social media profiles. By adding your own comments, you have the opportunity to enhance your reputation as a trusted source of useful legal knowledge.
When you receive an article that you want to share, you can add your commentary on the relevant legal issues so that readers associate you with the authoritative information they receive.
We empower firms to reach a huge audience of business and consumer prospects through Twitter, Facebook, LinkedIn and Google+.
No. Martindale-Hubbell’s social media service enables you to broadcast the articles and your comments easily with a single click.
As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only…read more
If you’re like most people, you read postings on your favorite social media sites to stay abreast of important news, new ideas and new products to do your job or live your life better. This is why, as a lawyer, you’ll want to follow the Martindale social media pages presented below. Martindale is the legal…read more
Ngage Live Chat offers the ability to integrate directly with Facebook messenger on your company’s Facebook page. What this means is, if someone clicks on the Facebook messenger option, it will go directly to an Ngage chat operator, 24/7. Once the chat is completed the operator converts and delivers the opportunity the same way as a…read more
Mistakes to Avoid when Answering Questions Online In Part I of this series, we provided some basic guidelines to follow.What you don’t say in your responses, however, can matter almost as much as what you include. Steer clear of the following pitfalls – the most common mistakes attorneys make when answering questions online. Mistake #1: Disclosing…read more
Over the past few months, we’ve discussed how to set up your social profiles and use them to build your practice. Now we’re going to address how attorneys should handle legal inquiries that appear on their social profiles. How do you walk the fine line between serving as a friendly potential source of help and…read more